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Like so many great ideas, 7 SOUTH originated in 2017 over a bottle of wine — along with a loose concept and an empty storefront across the street from the wine bar. We didn’t get that lease and we missed the next one. Weeks later, a small for rent sign on 7 South Section Street (a perfect downtown location) came up. We signed the lease that day, and the location named the store!

We each have four kiddos and husbands who all like nice clothes. Mainly out of necessity, we stocked our store with what we (and they) wear and love. Tried and true favorites and hard sought after new brands keep us looking forward to the next season! Our special staff is like family to us and makes it easy to keep it all rolling.

If you haven’t been to Fairhope, please come visit! It is an amazing little town located on the Mobile Bay with a hopping downtown that includes blocks of unique small businesses, galleries, restaurants and bars. You would be hard pressed to find a prettier spot to stay for a few days. Make sure you stop in the store and say Hello!

Hope you love our site,
Beth & Jody